In Australia, the United States, and the United Kingdom, agriculture accounts for a significant portion of water consumption, reflecting the vital role of farming in these economies. In Australia, agriculture uses approximately 70% of the country's total water resources, driven by the need to support extensive irrigation for crops and livestock. In the United States, around 80% of the country's consumed fresh water is allocated to agricultural activities, which is crucial for the production of staple crops and livestock. In the UK, agriculture is responsible for about 60% of total water use, although this figure may vary seasonally based on rainfall and crop demands.

Sustainability is now a crucial part of business responsibility and consumer expectation. While adopting sustainable practices is essential, effectively communicating these efforts is equally important. Here we take a look at some of the key traits amongst successful companies when it comes to properly marketing and integrating sustainability initiatives within their communications.

As August approaches, your vegetable garden may already be in full swing with several crops ready for harvest. This month is a great time to enjoy the fruits (or veggies) of your labor and continue planting for a bountiful fall harvest.