Media and government demonized cannabis as a dangerous substance with no redeeming value for years. However, recent years have seen a significant shift in public opinion, with an increasing number of states legalizing marijuana for medical and recreational use. As attitudes towards cannabis have softened, more and more people are beginning to explore its potential health benefits.

Millennials are perhaps the most conscious consumer group because they settle for nothing but the best. Since they are discerning, digging deep and weighing the pros and cons of products before buying them is a habit and a way of life for them. This approach applies to everything they buy, from food to clothing and more. They even choose their wellness aids wisely, ensuring that the benefits outweigh the possible side effects. Not surprisingly, the younger generations are more inclined toward holistic healing instead of conventional medications, as they want to skip the side effects.